Whole Foods, Rooftop Gardens, and Black Market Milk

Last week our class had the opportunity to tour Whole Foods and learn about how they integrate sustainable food into their business model. I was surprised that Whole Foods could be a successful corporation and simultaneously be sustainable, environmentally conscious, and ethical. I am so used to seeing super markets emphasize consumer culture above all things. At Whole Foods, the environment was different. I saw people who really cared about the products they were selling. I was happy to hear that Whole Foods was even making an effort to market to people on EBT (food stamps). Our tour guide told us about how Whole Foods aimed to be accessible to people from every walk of life. While they had very expensive products, they also had products that you could buy on a budget.

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Allison and I in the produce section of Whole Foods
Photo by Mrs. Beamish

I am very interested in the accessibility of food to the average person. More specifically, I am interested in how the average person can be more connected to the food they eat (the growing process, the harvesting, the processing, etc.). From National Geographic I learned about urban rooftop farming. This is such an incredible idea because it both connects people to the food they eat while benefiting the air quality of the surrounding area and using up space that would otherwise not be used. I love the idea of urban rooftop farming becoming a widespread practice. Can you imagine flying over a city and seeing green instead of smog?

CityHallRooftop_DSC9922http://tinyurl.com/m4ry6br
Rooftop vegetable garden on Chicago City Hall

In addition to rooftop farming, I learned about “Black Market Milk”. This is milk that is basically entirely unprocessed- straight from the cow. While the health benefits are debatable, black market milk brings the people back to the food they eat. How often do we get to see what our food looks like unprocessed? I think it would be valuable for people to make an effort to see their food before it becomes what’s on their dinner plates.

Averill

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3 thoughts on “Whole Foods, Rooftop Gardens, and Black Market Milk

  1. great title! Good intro paragraph – but what is EBT? Make sure acronyms and technical vocab. are always defined – do not assume that your reader knows very much. Image needs a caption as well as attribution. in this case, you would cite me as the author since I took the pic. I suggest inclusion of another image – a roof top garden, inserted in between the WF’s experience and the articles that you read. Your writing is clear, concise, yet thorough.

  2. This post is very interesting to read, because you incorporated informative material and your personal experience. I like how you divided text within the post with multiple photos. I also thought it was a good move to include pictures that were taken at the field trip, as opposed to finding pictures off of the internet! 🙂

  3. Your viewpoint is really awesome and I love how you talk about the accessibility of food to the average person. Food security is such a important issue and is so closely linked with sustainability that you mentioning this made it an interesting read! I liked the incorporation of both personal and outside pictures.

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